Last week an intriguing display of this marriage occurred at La Otra, a Raval based boutique, which chose to celebrate the arrival of its new Women’s and Men’s collections with a ‘happening’ that included live physical theatre performed by artist Karla Flora. For the pieces she performed, Flora wore a dress and used accessories by Papisa Juana, a label designed by Ruben Ramirez, native Barcelonan and owner of La Otra. For Ramirez, the inclusion of performance was motivated by the desire to not only express an influence behind his designs, but also to create a platform for this alternative contemporary theatre.
However, these fusions with fashion aren’t exclusive to the avant-garde or gallery based art worlds. Holala! Plaza, a large shop which offers an extensive range of vintage clothing, accessories and furniture, has been making links with internationally renowned graffiti artists. January 22nd saw members of the British based Scrawl Collective create a huge and impressive mural in the shop, with a complementary static exhibition of their work in an adjoining gallery space. This event, entitled ‘Case Closed’, happily coincided with the Bread & Butter trade show, and with many people spilling out from the trade show straight to Holala! Plaza, the fashion atmosphere couldn’t have been stronger. This proves that at the more urban end of the spectrum, art and fashion also inspire one another as interlinked elements of a collective, creative lifestyle.
Iguapop Gallery is a contemporary art gallery that has a conjoined clothing store. The high end street wear brands, such as SealKay, Levi’s and Zoo York are displayed like works of art themselves in an impressive stripped down space.
People in general, and especially in Barcelona, don’t want to view clothing confined only to a shop or a catwalk, or art restricted to a gallery. They want to experience them in action, to interact with them. Whether it is a juxtaposition or complementary, they want to feel the energy that is emitted when art and fashion are allowed to meet.